Some NPC favor requests are much harder than others, this is intended.

Even when you are not interested in what a particular NPC has to offer, you may want to be able to sell your loot to them. Earning '''Favor''' with NPCs that buy your items will give you much better price as your relationship with them improves, up to the point where '''they buy items at full price'''.

Generally you'll want to gain high favor with most NPCs, however it is worth noting that some NPCs will buy a great variety of items, or buy items that sell for a good price (such as weapons and armor). The location nearby to a dungeon or a teleportation circles can also make certain NPC merchants much more useful.

By reaching 100% favor you'll take the relationship to the next stage. Each tier of relationship has diminishing returns. The different stages of relationship you can achieve with an NPC goes as follows:

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NPCs in Project: Gorgon are a cool bunch and most of them want to "hang out" with you! They will reward you with '''Favor''' as well as miscellaneous rewards in theme with the activity you selected.

You don't need to remember to do that every time you log off by the way. You can chose an "Hang Out" activity with any NPC as you play, and the last one you selected will be active once you log out. You also don't have to worry about logging back in sooner (whew), the activity will continue next time you log out.